Jason Kyle Scott

Digital Marketing, Consulting, Technology, and Startups

Main Content

Digital Marketer

Growing Revenues and Audiences.

Articles

Making Sense of HubSpot’s Email Tools

By

HubSpot as an inbound marketing automation tool has more functionality than most companies will ever use. When I first began using HubSpot, one of the issues I ran into conceptually was figuring out which email tool was used for each of my primary outbound activities. To save you some time, I’m providing a brief introduction into each of their email tools.

What I Do

Digital Marketing

I have been creatively and systematically growing revenues and audiences for companies and their digital platforms for 19 plus years. I'm passionate about the constantly evolving world of marketing, technology and business and my curiosity feeds off the energy created by the never ending pursuit of excellence.

Consulting

I help organizations identify and achieve quantifiable goals, clear strategies, and the tools needed to position themselves on the always-shifting digital landscape. As part of the process, I offer project management, design, development, and implementation services. If you can think it up, I can help you get it done.

Writing

I share my thoughts on marketing, startups, entrepreneurship, and growing revenue in my Articles section.

Select Projects

Subform

Subformapp.com Site Image
Email List Growth and Management, Analytics, Content Marketing, Segmentation, Audience Growth, Conversion Rate Optimization, SEO, Social Media Strategy

Subform is a design tool targeted at professional designers who design for multiple digital platforms and screen sizes. It’s layout engine allows for responsive layouts and multiple component states. I contributed to their launch and post-launch growth marketing strategy. I was also a proud contributor to their Kickstarter campaign :). Linkage - Subformapp.com

The Mount

TheMountLeads.org Site Image
Project Management, Web Development, Web Design, E-Commerce (WooCommerce), Multisite Content Management System (Wordpress), Branding Guidelines, Policy and Procedure Manual Development

The Mount is a 15,000 partner church in Chesapeake, Virginia focused on impacting lives in their community. With 5 campuses, The Mount wanted a 3-part comprehensive web, branding, and procedural re-imagining. The project included 4 new web sites, their first Branding and Design Guideline and the editing and updating of a 684 page Policy and Procedural manual.

LBT Inc.

LBTInc.com Site image
Project Management, Web Development, Web Design, Enterprise Resource Planning Integration, E-Commerce (Magento), Content Management System (Wordpress)

LBT desired a complete rebuild of their e-commerce platform with a complete integration into their niche enterprise resource planning system (ERP). The project scope required an ERP integration capable of tracking inventory as it became available from their factory floor with e-commerce inventory syncing to alert them when stock was low or had to be placed on back-order.